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Category: Behind the scenes

Behind the scenes


We’re shooting our autumn- and winter-campaign. Come and have a look behind the scenes!

A glimpse of the collection

Our gorgeous model that had flown in from the US.

There are many people involved in a photo shoot.

That’s all we can show for now, stay tuned for our fantastic campaign!


Categorized in Behind the scenes, Material trends
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Pick out your must-haves for spring


Don’t forget to check out our collection page with new pieces every week.

These are Elins favorite pieces for spring. Which ones are yours?


Categorized in Behind the scenes
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Grand opening Rut Örebro


The latest addition to the Rut family is Rut Örebro. The grand opening of the store will be on March 18th at 10 am. We’ll give away exclusive goodiebags to 50 of our first customers and we’ve special opening offers in store. Come join us!


Categorized in Behind the scenes, Okategoriserade
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Photo shoot SS2011


Yesterday we shot the amazing spring and summer collection of 2011. Here is a sneak preview from behind the scenes. Photographer was Magnus Petersson, model Sofia Tegnelund and make up artist Marianne Jansson. The result will be out early next year.


Categorized in Behind the scenes, Brand new
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Premiere report


Yesterday’s grand opening in Grand Samarkand in Växjö was a complete success. The store was crowded with happy customers all day long and most of them left with at least one new outfit. Thanks to all of you who made our day!


Categorized in Behind the scenes, Events
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A/W photo shoot


arwen_platning_ny

Here’s a sneak preview from our latest photo shoot. Photographer was Magnus Petersson and model Arwen Bergström. The collection is available in stores now.


Categorized in Behind the scenes, Brand new
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