Stockholm Fashion Week starts on monday and all of Sweden’s top designers will be there to show their 2011 A/W collections. Including Rut m.fl. and Serious Sally.
If you’re going to the fair, make sure not to miss our collections. We’ll be at Stockholms modecenter Februari 7th–13th in stand no MSR012.
Hope to see you there!
Read more about the fashion week here.
Don’t miss our great january sale. Starting on monday all Rut m.fl. stores offer up to 50 % discount on lots of great fashion items from our autumn/winter collections. So get ready to shop till you drop!
Let us present our newest model, Sofia Tegnelund. A 22-year-old cutie from southern Sweden, who currently is living the life many others just dream of. Her five years in the modeling industry has been a trip. Her career started off in Paris, where she booked two major campaigns for Christian Dior Makeup. Since then she’s been living and working in cities like Milan, Tokyo, Barcelona and Miami.
This is what Sofia thinks of being the new face of Rut m.fl: “It’s great doing campaigns for Rut m.fl. since I love their clothes and I often shop there myself 
.”
On friday december 10 at 7 am, it’s finally grand opeing of our brand new Rut m.fl. store in Östersund. 240 beautiful square metres at Prästgatan 36, completely designed in our new store concept: Warehouse deluxe. Anette and her staff welome all new and old customers back!
They say it’s the thought that counts. Well sure, but sometimes it’s nice to get something you really want. Or give, for that matter. A gift card might not be the most creative present, but it’s definitely a safe bet.
Congrats to the extremely talented photographer Emmelie Åslin, who just won LOOK’s photo contest. The amazing outfit is from the Rut m.fl. AW collection 2010.
Photographer: Emmelie Åslin
Stylist: Anna Söderström (Rut m.fl. Birsta)
Make up: Lisa Dahlström
Model: Susanna Domeij
Read more about the contests here.
Great news for all Rut m.fl. fans in Östersund. As all of yu probably know, our concept store in Östersund burned down this spring, but now we finally have found an amazing premises. And the Rut staff is already there dooing some heavy demolition. If all goes according to the plan, we open the doors to a brand new concept store in the beginning of December.
Yesterday’s grand opening in Grand Samarkand in Växjö was a complete success. The store was crowded with happy customers all day long and most of them left with at least one new outfit. Thanks to all of you who made our day!
Today we open a brand new Rut m.fl. concept store in the popular shopping mall Punkt in Västerås, Sweden. Don’t miss it!