BEHIND THE SCENES
Here’s a sneak preview from our latest photo shoot. Photographer was Magnus Petersson and model Arwen Bergström. The collection will be in stores in october.
SUMMER SALE IS ON
Wan’t to make a bargain? Now is definitely the time, since the sale is on in all the Rut m.fl. stores! But if you’re already sick of the summer heat (not likely) we have lots of pre-fall news as well.
Happy shopping!
A MIDSUMMER NIGHT´S DREAM
Tomorrow it’s midsummer at last! And if you haven’t got the perfect dre3ss yet, just visit your closetst Rut f.fl. store. We have lots of romantic summer-dresses at great pricess. Like this little thingie, at only 14.95 euros.
Happy midsummer!
THE ROYAL WEDDING
This year’s biggest event in Sweden is undoubtably Crown princess Victoria’s wedding on saturday. And all you fashionistas out there will finally get the answer to the question: What does the wedding dress look like? The court has been extremely secretive about the bride’s dress, designed by swedish designer Pär Engsheden. Tomorrow we have the answer, expect it to be nothing but absolutely fabulous!
GET DRESSED FOR WORLD CUP
The Football World Cup starts today and to celebrate the occasion we sport a striped tanktop (€ 15.95) and a Bad Hair Day hat (€ 6.95). Match with a pair of white shorts and you have the perfect WC outfit. Enjoy the game!
GRADUATION TIME
A white dress is the top choice among all the (female) graduates. It’s not a new trend but we love it. This is one of our favourites. Costs 39.95 euros and is also available in black…
Happy graduation day!
Fashion parade in Oslo on saturday?
Looking forward to the grand finale of Eurovision Song Contest tomorrow night? We sure do. But mainly because it’s so much fun rating all the great (and the not so great) outfits. Will the fashion rule in Oslo? Keep your fingers crossed!
Finally we open in Östersund again
On wednesday May 12th at 7 am it’s premiere for our temporary store in Östersund. On the opening we have lots great offers and the store will be filled with super hot spring and summer clothes. Our temporary store is located on Kyrkgatan 64. We will be open weekdays 10 am-6 pm and Saturdays 10 am-4 pm until october.
Come visit us!
Flirting with the fifties
In the fifties it was definitely hip to be square. This is one of our favourites right now and costs €25.95. The collection page is updated with more lovely dresses, so check it out!
East Paradise
The fifth collection theme this season is called East Paradise. Tribal natives meeting a researcher at a biosphere study lab. That’s the inspiration. Think Garden of Eden, through times, a place so lush that life is simple. The colour scheme is vegetal bright – From neutral olive to apple and purple, with gold and mellow yellow tones. We work with tie and dip dyed fabrics, coloured and metallic leathers, intarsia, frayed denim, raw linens and casual cottons. Details like patchwork, piecing, animal and ethnic prints, lurex sparkle and raw edges are what makes the theme. Key items for the look are aprons, handmade tees, bold patterned garments, checked peasant blouses, easy draped dresses, printed play-suits, head wraps and bucket hats. A total hit this summer!
Here’s some inspiration from the runway:
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- Jean-Paul Gaultier
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- Diane von Furstenberg
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- Bernhard Willhelm
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- Anna Sui
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- Talbot Runhof
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- Tsumori Chisato
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- Vivenne Westwood
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- Eley Kishimoto
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- Antonio Marras
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- John Richmond
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- John Galliano
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- Alexander McQueen
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- Louis Vuitton
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- Marc by Marc
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- Marc Jacobs
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- Nanette Lepore
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- Reem Acra
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- Rodarte
Images: nymag.com/Imaxtree