Rut m.fl.

The Rut m.fl. collections contains the perfect mix between your basic everyday outfits, sporty low key styles, trendy high street fashion and fierce dresses for the party princess. In addition to that we design delicious underwear and smashing accessories to a complement the clothes. Basically, it’s fashion you afford to love!

Serious Sally

Serious Sally is Rut’s sister. And the ultimate label for the choosy denim girl. The collection has a pair of jeans for each and every one of Sally’s moods. Which means many different styles available in various  washes and all sizes.  But Serious Sally isn’t only about jeans. We also have lots of hot tops, dresses, jackets and other stuff to match the jeans.