BEHIND THE SCENES
Here’s a sneak preview from our latest photo shoot. Photographer was Magnus Petersson and model Arwen Bergström. The collection will be in stores in october.
SUMMER SALE IS ON
Wan’t to make a bargain? Now is definitely the time, since the sale is on in all the Rut m.fl. stores! But if you’re already sick of the summer heat (not likely) we have lots of pre-fall news as well.
Happy shopping!
Finally we open in Östersund again
On wednesday May 12th at 7 am it’s premiere for our temporary store in Östersund. On the opening we have lots great offers and the store will be filled with super hot spring and summer clothes. Our temporary store is located on Kyrkgatan 64. We will be open weekdays 10 am-6 pm and Saturdays 10 am-4 pm until october.
Come visit us!
Flirting with the fifties
In the fifties it was definitely hip to be square. This is one of our favourites right now and costs €25.95. The collection page is updated with more lovely dresses, so check it out!
Warehouse Deluxe
In the end of march we opened a brand new Rut m.fl. store in Marieberg Galleria outside Örebro. And it’s the first store in Sweden designed within our new shop concept – Warehouse Deluxe. Check it out!
Finally we’re open in Örebro!
This weekend we finally opened a brand new store at Marieberg Galleria just outside Örebro. We went up there to give a warm welcome to 4 wonderful girls. One of them even celebrated her 20th birthday this weekend, a great big birthday hug to you Linda!
The girls are trying on the freshly arrived spring collection. Seen from left: Linda, Sara, Camilla and Alva.
Sara to the left hand side is a real sucker for soccer. Right behind her is Alva who has a love for theatre and has been starring as a cute troll in the Troll forset at Hundfjället this winter. Have you been up north and seen her? Linda in a cool Bad Hair Day-hat is also a soccer girl and just turned 20 this weekend, happy birthday girl! The sweet Camilla in a beautiful black dress is now a proud store owner. You are all wonderful girls!
A brand new Rut m.fl. store in Oslo.
Today we open a brand new and completely fabulous store in the centre of Oslo! The first store ever, designed in our new store concept – Warehouse Deluxe. Don’t miss the premiere week, with lots of great offers on great items from our spring collections.
Photo shoot – Behind the scenes
Yesterday we shot our upcoming collection and campaign. The models got picked out after an intense casting the day before and it was a definately a success. Photographer was talanted Jonatan Fernström. Here’s a sneak peak behind the scenes. Only for you…
Make up artist Marie Farah lays her hand on Malin
Final fitting for Nathalie
Accessories on line
Emilina is waiting for make up
Malin is ready
Nathalie strikes the pose
Safety pins can save the day
Preparing for partydresses
Alexandra, Nathalie and Malin after the final shoot
Model casting in Gothenburg
Do you want to our new model? Now you can! We’re looking for girls between 18 and 28 years old, who enjoy to pose in front of a camera but are not yet professional models. If it sounds like a description of you – come to our casting on tuesday february 16 between10.00 AM and 15.00 PM at Studio Göteborg, Banehagsgatan 1i, next to Röda Sten.
Notice! The photo shoot is the next day on wednesday february 17 at the same location. So If you’re one of the selected models, you have a full day’s work ahead of you! Hope to see you there!
Splash boom bang!
When Rut goes denim it’s all in! Jeans, jeans and jeans everywhere. And one of our favourites is Splash. A style that, just as the name indicates, looks like its been splashed. Tie-dye à la 2010. At only €39.95. I love it!
