BEHIND THE SCENES
Here’s a sneak preview from our latest photo shoot. Photographer was Magnus Petersson and model Arwen Bergström. The collection will be in stores in october.
SUMMER SALE IS ON
Wan’t to make a bargain? Now is definitely the time, since the sale is on in all the Rut m.fl. stores! But if you’re already sick of the summer heat (not likely) we have lots of pre-fall news as well.
Happy shopping!
A MIDSUMMER NIGHT´S DREAM
Tomorrow it’s midsummer at last! And if you haven’t got the perfect dre3ss yet, just visit your closetst Rut f.fl. store. We have lots of romantic summer-dresses at great pricess. Like this little thingie, at only 14.95 euros.
Happy midsummer!
THE ROYAL WEDDING
This year’s biggest event in Sweden is undoubtably Crown princess Victoria’s wedding on saturday. And all you fashionistas out there will finally get the answer to the question: What does the wedding dress look like? The court has been extremely secretive about the bride’s dress, designed by swedish designer Pär Engsheden. Tomorrow we have the answer, expect it to be nothing but absolutely fabulous!
GET DRESSED FOR WORLD CUP
The Football World Cup starts today and to celebrate the occasion we sport a striped tanktop (€ 15.95) and a Bad Hair Day hat (€ 6.95). Match with a pair of white shorts and you have the perfect WC outfit. Enjoy the game!
Fashion parade in Oslo on saturday?
Looking forward to the grand finale of Eurovision Song Contest tomorrow night? We sure do. But mainly because it’s so much fun rating all the great (and the not so great) outfits. Will the fashion rule in Oslo? Keep your fingers crossed!
Finally we open in Östersund again
On wednesday May 12th at 7 am it’s premiere for our temporary store in Östersund. On the opening we have lots great offers and the store will be filled with super hot spring and summer clothes. Our temporary store is located on Kyrkgatan 64. We will be open weekdays 10 am-6 pm and Saturdays 10 am-4 pm until october.
Come visit us!
Happy Easter!
Our favourite holiday is here! Don’t forget that our stores are filled with lovely dresses, perfect for the Easter parties. Easter-kisses från Rut!
A brand new Rut m.fl. store in Oslo.
Today we open a brand new and completely fabulous store in the centre of Oslo! The first store ever, designed in our new store concept – Warehouse Deluxe. Don’t miss the premiere week, with lots of great offers on great items from our spring collections.
Fashion show at Park Lane
Last weekend we had a fashion show at the legendary night club Park Lane in Gothenburg, showing som pieces from our spring/summer collections. Here are som pics. Enjoy!
